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“Coca-Cola Blāk is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink — an adult product in a carbonated beverage — and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break,” said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company. [more]

More braindamage:

Also today, at an analysts meeting in New York, the company revealed its new marketing slogan — “The Coke Side of Life.” [more]

Update: Wait, isn’t the a-with-a-bar-over-it pronounced like IPA /e/ (as in “cake”)? Making this product “Coca-Cola Blake“?