LEGO bricks and pedants
Techdirt notes that a visit to legos.com nets you a lecture on the proper use of the LEGO® trademark:
The word LEGO® is a brand name, and is very special to all of us in the LEGO Group Companies. We would sincerely like your help in keeping it special. Please always refer to our products as “LEGO bricks or toys” and not “LEGOS.” By doing so, you will be helping to protect and preserve a brand of which we are very proud, and that stands for quality the world over.
Thank you!
The funny thing about this is that I received an almost identical admonishment in a response to a letter I wrote to INTERLEGO AG when I was 8 or 9 years old (so, almost twenty years ago). Apparently this is just a longstanding pet peeve of theirs, and they figure you’re never too young to learn about trademark dilution. : (