On free WiFi in businesses
August 3rd, 2004
Techdirt: Free WiFi Good For Business, But It Ain’t Everything.
Popular bread maker Panera is making some noise today talking about how wonderful their free WiFi offering is going, saying that it has improved business. They’ve found that it keeps customers in the stores longer – especially during off-peak hours. Oddly, they don’t say if it actually increased sales, which is the key.
Well, the aforementioned Panera “noise” does actually make a claim to that effect:
A chain of bakery and specialty food cafes claimed Tuesday that it now has the largest network of free wireless hotspots and that the free access is increasing its revenues.