JBX
May 18th, 2004
I love pencil sketches, draft scripts, internal memos, and test-market product experiments. JBX is one such test, a slicked-up version of Jack in the Box, currently instantiated only twice in Jack’s hometown of San Diego. The idea: better cuisine + shiny décor = yuppie-magnetic fast-food. (Or, you know, whatever we call Young Urban Professionals now.)
Further reading: JBX project background, anecdote and photos (source of above shots), menu scans.