Paul Krugman’s new book, The Great Unraveling, has a different subheading in the UK—”From Boom To Bust in Three Scandalous Years”—than in the US—”Losing Our…
November 20th, 2003
Paul Krugman‘s new book, The Great Unraveling, has a different subheading in the UK—“From Boom To Bust in Three Scandalous Years”—than in the US—“Losing Our Way in the New Century”. (There’s also a surfeit of ‘L’ in the European version.) But if that weren’t enough to convince you that the marketing message is a little different on opposite sides of the pond, take a look at the dust jackets (UK on the left, USA on the right … or did you not need the hint?):
