Paul Krugman’s new book, The Great Unraveling, has a different subheading in the UK—“From Boom To Bust in Three Scandalous Years”—than in the US—“Losing Our…
November 20th, 2003
Paul Krugman‘s new book, The
Great Unraveling, has a different subheading in the UK—“From
Boom To Bust in Three Scandalous Years”—than in the US—“Losing
Our Way in the New Century”. (There’s also a surfeit of
‘L’ in the European version.)
But if that weren’t enough to convince
you that the marketing message is a little different on opposite sides of the
pond, take a look at the dust jackets (UK on the left, USA on the
right … or did you not need the hint?):
